Investment and acquisition opportunities

Welcome to JKO Play

JKO Play has been established to pursue investment and acquisition opportunities in the gaming sector.

It combines direct and related sector expertise with entrepreneurialism and is backed by a consortium of private individuals, family offices and institutions. JKO Play is led by Eddie Jordan and Keith O’Loughlin with deep experience of transforming, developing and marketing technologically innovative businesses

Eddie was a pioneer in Formula 1, mentoring new talent, (he gave both Ayrton Senna and Michael Schumacher their first drives) and creating a team that ultimately became known as Aston Martin and still operates out of what was Jordan’s Silverstone base. He has an incredible skill for marketing and has concluded high profile deals with some of the world’s biggest brands. He also has an unrivalled network of contacts and longstanding relationships from over 40 years in business, sport and the third sector. His business interests include investments in gaming, entertainment and sport.

Keith has over 25 years of gaming and technology and business transformation experience. He has previously worked with Scientific Games, Ladbrokes / Coral and Boyle Sports, in all cases transforming business technology and product platforms to create growth and enhanced financial returns.